14th Sep, 2023 10:00

The Guinness Sale at Elveden

Lot 155


☘ A Ziegler Sultanabad pattern carpet

A Ziegler Sultanabad pattern carpet,
late 19th century, the pale blue ground decorated with rust-red flower head motifs and scrolling foliate designs within a foliate banded border, with cotton label verso inscribed '3642 Sept 1894, Harvey Nichols',
390 x 272cm

Provenance: Farmleigh, Nursery Dining Room.

Take advantage of our Sworders Delivery Service. Please see 'Shipping estimate' below.

Ziegler Carpet

The term 'Ziegler' refers to a particular design pattern and style of weaving. The Ziegler carpet is often characterised by a soft, muted colour palette and elegant, delicate designs. They often feature repetitive floral and geometric patterns, and large central medallions. The colours are usually the result of vegetable-based dyes, which elicit a distinctive soft and warm hue.

The origin of the style and craftmanship of these carpets can be traced back to the late 19th century and a German company based in England called Ziegler & Co. This company began to produce fine and high-quality carpets in the Sultanabad region of Iran, where their aim was to successfully marry Western tastes with the aesthetic and craftsmanship of Persia. The popularity and success of Ziegler carpets grew significantly during the 20th century, however, production in Iran ground to a halt due to political unrest and economic sanctions. As a result, Ziegler & Co. moved production to countries such as Afghanistan and Pakistan, where skilled craftsmen continue to create these exquisite rugs.

After the death of Duleep Singh in 1893, the estate of Elveden was bought by Edward Guinness, the first Earl of Iveagh. After this transition, the house was lavishly refurbished in 1894, and included the purchase of twenty-three Ziegler carpets. In 1984, many of these beautifully made carpets were sold, with the larger selling for prices more than £30,000 each, ensuring that Ziegler carpets are still considered to be the most desirable weavings on the market. Today, Sworders is extremely pleased to be a part of the history of Elveden and its Ziegler carpet collection.

Sold for £34,000

Condition Report

overall good even deep pile with low wear, no obvious holes, repairs or major defects. staining and marks throughout, would undoubtedly benefit from sympathetic professional cleaning, possible dye run in places, see photos. side cords intact and tassels in good order



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Auction: The Guinness Sale at Elveden, 14th Sep, 2023


‘I wish all the recipients of lots from this Elveden auction years of enjoyment from their purchase, as I believe the vast majority of these items are likely to be heirlooms for generations of the future.’
Edward Iveagh


Read Post Sale Release



Sale Location

The auction will take place at Elveden Hall, London Road, Elveden, Thetford IP24 3TQ.  The sale commences at 10am, with doors open from 8.30am.



Viewing will be held at Elveden Hall, London Road, Elveden, Thetford IP24 3TQ. 


Entrance by catalogue only, admits two.

Purchased in advance - £35 (inc. postage) – Please send contact details to accounts@sworder.co.uk
Purchased on the door - £30


Saturday 9 September, 10am - 4pm 

Sunday 10 September, 10am - 4pm 

Monday 11 September, 10am - 7pm 

Tuesday 12 September, 10am - 4pm 

Wednesday 13 September, 10am - 4pm

All lots are, however, extensively illustrated and carry detailed condition reports - see 'Condition report' at the foot of each lot description. 


Refreshments by Maision Bleue available on site.

Maison Bleue  Léa - Maison Bleue


Lots from Farmleigh are denoted by a ☘


View all lots in this sale

Sorry, we cannot calculate a pre-sale automated shipping cost due to the items weight/size.

Should you be successful in buying this item, a specific shipping estimate can be requested after the sale by using the link in your invoice email; this also includes requests for international delivery.

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Buying a pre-loved, antique, or vintage item not only provides you with unique style and value for money but it also helps to reduce landfill, and the annual emissions of an antique or vintage piece can be as little as one sixteenth of those of its new equivalent!

Sworders is proud to be supporting the work of Antiques are Green - the movement that was founded in 2009 to promote “a greener future created from the past”. Read their fascinating carbon footprint study of a Georgian chest of drawers versus a modern equivalent here


Antiques are Green


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