We are introducing a new sale category to our annual auction calendar - a sale for the TV generation
We are introducing a new sale category to our annual auction calendar - a sale for the TV generation. Into the Groove, 1950-1975, scheduled for July 9, will broaden collecting horizons beyond the thriving market for rock and pop collectables to embrace the design, fashions, ideas and memorabilia of the immediate post-war era. Specialist John Black says few subjects will be off limits. “Beginning with the Festival of Britain and Frank Sinatra and ending with the Fall of Saigon and the VW Golf, this was the era of civil rights, gay rights, ‘second-wave’ feminism, the sexual revolution, the Cold War and, of course the creation of the European Common Market.
As the sale will be held just a matter of days before the 50th anniversary of the Apollo moon landing, some souvenirs of the Space Race are likely.
“Interest in this period - those decades of remarkable cultural, social, technological and artistic change when so many norms were being broken down - has never been higher. Celebrating multiple aspects of pop culture, this is a sale to capture the collecting zeitgeist.”
Sworders already enjoys a strong foothold in the burgeoning market for 20th century design and has helped broaden the collecting horizons through its Out of the Ordinary sales - an eclectic mix of quirky art, antiques, design and collectables with a wow factor.
If you would like to know more about the sale please visit the department page here or contact johnblack@sworder.co.uk
A major highlight of our forthcoming 'DREAMS | A Unique Private Collection' sale on 9 July is a remarkable archive of letters and manuscripts by John Ruskin (1819–1900), the celebrated Victorian polymath. This unparalleled group – numbering in the hundreds – is believed to be the largest collection of Ruskin correspondence in private hands and spans a vast range of topics from art and architecture to politics, religion, and personal reflection.
2 July 2025
'The Scented Garden of Abdullah the Satirist of Shiraz' - also known as 'The Bagh-i-Muattar' - quickly caught the attention of our book specialists, when a copy bound in full vellum was brought in by a local client to our weekly valuation day.
2 July 2025
We are thrilled to launch The Glass Sale - a brand-new addition to our auction calendar! The inaugural sale will take place on Tuesday 28 October and will become a biannual fixture in our calendar going forward.
20 June 2025