Step Into the Groove

We are introducing a new sale category to our annual auction calendar - a sale for the TV generation


We are introducing a new sale category to our annual auction calendar - a sale for the TV generation. Into the Groove, 1950-1975, scheduled for July 9, will broaden collecting horizons beyond the thriving market for rock and pop collectables to embrace the design, fashions, ideas and memorabilia of the immediate post-war era. Specialist John Black says few subjects will be off limits. “Beginning with the Festival of Britain and Frank Sinatra and ending with the Fall of Saigon and the VW Golf, this was the era of civil rights, gay rights, ‘second-wave’ feminism, the sexual revolution, the Cold War and, of course the creation of the European Common Market. 

Sworders Into The Groove

As the sale will be held just a matter of days before the 50th anniversary of the Apollo moon landing, some souvenirs of the Space Race are likely.

“Interest in this period - those decades of remarkable cultural, social, technological and artistic change when so many norms were being broken down - has never been higher. Celebrating multiple aspects of pop culture, this is a sale to capture the collecting zeitgeist.”

Into The Groove

Sworders already enjoys a strong foothold in the burgeoning market for 20th century design and has helped broaden the collecting horizons through its Out of the Ordinary sales - an eclectic mix of quirky art, antiques, design and collectables with a wow factor.

If you would like to know more about the sale please visit the department page here or contact johnblack@sworder.co.uk

 

 


 

Recent News

 

Art of the Revolution, May ‘68

Born out of the tumultuous events on the streets of Paris in May 1968, when students and workers joined together in protest to bring France to the brink of revolution, an array of student riot posters are offered in our upcoming 9 July sale 'DREAMS | A Unique Private Collection'.

2 June 2025

Titus Caesar Vespasianus | The Face of an Empire

Offered in our upcoming 17 & 18 June Fine Interiors sale, the Roman marble portrait head of the Emperor Titus dates back to the Flavian period, and carries an extraordinary history.

30 May 2025

Exciting Changes Ahead | Sworders London is Getting a Refresh

Our London gallery will undergo a fresh transformation throughout the month June to elevate the experience for clients and visitors.

29 May 2025

 


 

Get Sworders News